When is a compliment not a compliment? Evaluating expressions of positive stereotypes

Unlike negative stereotypes, positive stereotypes are often perceived as admirable qualities, and expressions of such beliefs may be intended as compliments toward group members. Two experiments were conducted to examine how the targets of positive stereotypes evaluate others who express such stereotypic “compliments.” In Study 1, Black participants evaluated a White student who praised the athletic ability of African Americans more negatively than a control condition. In Study 2, Black and White participants watched an interracial interaction that involved the White actor expressing positive stereotypes or a control interaction with no stereotypes. In the positive stereotype condition, Black participants evaluated the White actor and the interaction as a whole more negatively than did White participants, but there were no diVerences in the control condition. The implications for the perpetuation of interracial distrust and avoidance are discussed. © 2007 Elsevier Inc. All rights reserved.